As the world welcomes the vibrant celebrations of Chinese New Year, a myriad of traditions and customs come to the forefront. Among these, one peculiar practice has garnered attention and curiosity: eating love letters. This intriguing custom has sparked a flurry of questions, with many wondering about its origins, significance, and the stories behind it. In this article, we will delve into the heart of this tradition, exploring its history, cultural context, and the symbolism that makes eating love letters an integral part of Chinese New Year festivities.
Introduction to Chinese New Year Traditions
Chinese New Year, also known as the Spring Festival, is a 15-day celebration that marks the beginning of the new year on the traditional Chinese calendar. It is a time of renewal, family reunions, and paying homage to deities and ancestors. The festival is rich in rituals and customs, each carrying its own unique history and significance. From the meticulous preparations of traditional foods to the spectacular lion dances, every aspect of Chinese New Year is steeped in tradition and cultural heritage.
Cultural Significance of Food During Chinese New Year
Food plays a pivotal role in the celebrations, with various dishes served during the festival holding symbolic meanings. For instance, nian gao (sticky rice cake) is eaten to ensure progress and advancement, as the phrase sounds similar to the Chinese word for “year high” or “year taller.” Similarly, fish is served because its Chinese pronunciation is a homophone for “abundance.” The choice and preparation of food are meticulously considered to usher in good fortune, prosperity, and happiness.
The Tradition of Eating Love Letters: A Deeper Look
Among the array of traditional foods, love letters stand out due to their unique name and the fascination they evoke. However, the term “love letters” in this context might be misleading, as it doesn’t refer to the romantic notes one might expect. Instead, love letters, also known as niangao or specifically for this context, “love letter” branded wafer biscuits, are a type of crispy, sweet treat that is popular during Chinese New Year. These biscuits are not actually letters of love but are so named because they resemble the pages of a booklet or, more poetically, a scroll of love letters.
The tradition of consuming these sweet treats during Chinese New Year is believed to have originated from the idea that they bring good fortune and sweetness to one’s life in the coming year. The process of eating these “love letters” is symbolic, representing the consumption of good wishes, happiness, and the hope for a harmonious year ahead.
Origins and Evolution of Eating Love Letters
The origins of eating love letters during Chinese New Year are not well-documented, but it is believed to have started as a marketing strategy by a company producing these wafer biscuits. The name “love letters” was likely chosen to evoke a sense of romance and joy, associating the product with positive feelings. Over time, the tradition gained traction, and these biscuits became an integral part of the festivities, especially in regions with strong Chinese influences, such as Singapore and Malaysia.
Social and Family Aspects of Sharing Love Letters
Sharing food is an essential part of Chinese New Year celebrations, emphasizing unity, prosperity, and the strengthening of bonds among family and friends. The act of sharing love letters falls under this broader tradition, where the breaking and distributing of these sweet treats among loved ones symbolize the sharing of blessings, good fortune, and love.
In many households, love letters are served as a snack during family gatherings and visits, fostering a sense of community and togetherness. They are often placed in decorative tins or boxes, which are then exchanged as gifts, further adding to the festive spirit and the tradition of giving and receiving during Chinese New Year.
Symbolism and Significance in Modern Celebrations
In modern celebrations, the tradition of eating love letters has evolved, incorporating new meanings and practices while retaining its core symbolism. It represents the pursuit of happiness, the appreciation of love in all its forms, and the hope for a new year filled with positivity and success. As families and friends gather around the dinner table or during visits, the act of eating these sweet biscuits is a moment of shared joy, reinforcing the bonds that tie the community together.
The tradition also highlights the adaptability and richness of Chinese culture, embracing new symbols and practices while maintaining a strong connection to its heritage. It serves as a bridge between generations, with elders sharing stories of the past and younger members introducing new customs, ensuring the continuation of the tradition in a contemporary context.
Conclusion: The Enduring Appeal of Love Letters During Chinese New Year
The tradition of eating love letters during Chinese New Year is a captivating blend of cultural heritage, symbolism, and community bonding. While the name might suggest a romantic connotation, the practice encompasses a broader sense of love, happiness, and the sharing of good fortune. As the world celebrates the arrival of the new year in the Chinese calendar, the eating of love letters stands as a unique and cherished custom, reminding us of the importance of tradition, family, and the pursuit of a sweeter, more harmonious life.
In the midst of spectacular lion dances, the vibrant hues of fireworks, and the joyful sounds of the festival, the simple act of eating love letters offers a profound reflection on the values that Chinese New Year embodies: harmony, love, and the eternal quest for a brighter future. Whether as a traditional practice, a symbol of love and unity, or simply as a sweet treat, love letters have carved a special place in the hearts of those who celebrate Chinese New Year, making the festival even more memorable and cherished.
What is the significance of eating love letters during Chinese New Year?
Eating love letters during Chinese New Year is a tradition that holds deep cultural and symbolic meaning. The practice is rooted in the idea of consuming auspicious words and phrases that are believed to bring good fortune, prosperity, and happiness in the coming year. The love letters, also known as “nian gao” or “year cakes,” are made from glutinous rice flour and are typically decorated with auspicious characters and symbols. By eating these sweet treats, individuals are thought to be internalizing the positive energies and vibrations associated with the New Year.
The tradition of eating love letters is also closely tied to the concept of renewal and rejuvenation that is central to Chinese New Year celebrations. As individuals consume the sweet and sticky treats, they are believed to be cleansing their minds and bodies of any negative energies or experiences from the past year. This ritual is thought to prepare them for a fresh start and a new beginning, filled with hope, optimism, and promise. Moreover, the act of sharing love letters with family and friends is seen as a way of strengthening social bonds and fostering a sense of community and togetherness, which is a core aspect of Chinese New Year celebrations.
Why are love letters typically sweet and sticky?
The sweet and sticky texture of love letters is a deliberate design element that holds significant cultural and symbolic meaning. In Chinese culture, sweet foods are associated with happiness, joy, and good fortune, while sticky textures are believed to promote cohesion and unity. By combining these two elements, the creators of love letters aim to produce a treat that not only tastes delicious but also embodies the values of harmony, togetherness, and celebration that are central to Chinese New Year. The sweetness of the love letters is also thought to counterbalance the bitterness and hardships of the past year, providing a sense of relief and emotional release.
The use of glutinous rice flour to make love letters is also noteworthy, as this ingredient is prized for its adhesive properties and ability to bind people and energies together. In Chinese culture, glutinous rice flour is often used in rituals and ceremonies to promote unity, loyalty, and commitment, and its use in love letters is no exception. By consuming these sweet and sticky treats, individuals are thought to be strengthening their social bonds and reinforcing their connections with others, while also cultivating a sense of gratitude, appreciation, and joy for the blessings and opportunities of the past year.
What role do love letters play in Chinese New Year celebrations?
Love letters play a vital role in Chinese New Year celebrations, serving as a key component of the traditional festivities and rituals. They are often exchanged as gifts between family members, friends, and business associates, and are typically consumed during the 15-day celebration period. The love letters are seen as a symbol of goodwill, friendship, and respect, and their exchange is believed to promote social harmony, cooperation, and mutual understanding. Moreover, the act of eating love letters is thought to bring individuals good luck, prosperity, and happiness in the coming year, making them a highly sought-after treat during the Chinese New Year season.
In addition to their role in promoting social cohesion and good fortune, love letters are also an integral part of Chinese New Year traditions and customs. They are often served at family gatherings, business banquets, and community events, where they are enjoyed in conjunction with other traditional foods, drinks, and activities. The love letters are also used as decorations, with their colorful wrappings and auspicious designs adding to the festive atmosphere and ambience of the celebrations. Overall, the tradition of eating love letters is a cherished and enduring aspect of Chinese New Year culture, one that continues to evoke feelings of joy, gratitude, and togetherness among individuals of all ages and backgrounds.
Can love letters be made at home, or are they typically store-bought?
While store-bought love letters are widely available and convenient, many people also choose to make their own love letters at home. This can be a fun and rewarding experience, especially for those who enjoy cooking and baking. To make love letters at home, individuals can use a combination of glutinous rice flour, sugar, and water, along with various flavorings and fillings such as red bean paste, lotus seed paste, or sweetened coconut. The process of making love letters can be time-consuming, but it allows individuals to customize their treats to suit their tastes and preferences, and to add a personal touch to their Chinese New Year celebrations.
Making love letters at home also provides an opportunity for individuals to connect with their cultural heritage and to pass down traditional recipes and techniques to future generations. Many families have their own secret recipes and methods for making love letters, which are often guarded and protected as treasured family traditions. By making love letters at home, individuals can help to preserve these traditions and ensure their continuation, while also enjoying the many benefits and rewards of this beloved Chinese New Year treat. Whether store-bought or homemade, love letters remain a beloved and integral part of Chinese New Year celebrations, evoking feelings of joy, gratitude, and togetherness among individuals of all ages and backgrounds.
Are love letters a traditional food in other Asian cultures, or is this a uniquely Chinese custom?
While the tradition of eating love letters is most closely associated with Chinese New Year celebrations, similar sweet and sticky treats can be found in other Asian cultures. For example, in Japan, there is a traditional dessert called “mochi” that is made from glutinous rice flour and is often eaten during the New Year (Oshogatsu) celebrations. Similarly, in Korea, there is a traditional sweet treat called “tteok” that is made from glutinous rice flour and is often eaten during special occasions and celebrations. However, the specific tradition of eating love letters during Chinese New Year is a uniquely Chinese custom that is deeply rooted in Chinese culture and history.
The tradition of eating love letters has also been influenced by other cultural and culinary traditions, including those of Southeast Asia and the Pacific Islands. For example, in the Philippines, there is a traditional dessert called “tikoy” that is made from glutinous rice flour and is often eaten during the Chinese New Year celebrations. Similarly, in Hawaii, there is a traditional dessert called “mochi cake” that is made from glutinous rice flour and is often eaten during special occasions and celebrations. Despite these similarities, the tradition of eating love letters remains a distinctive and characteristic aspect of Chinese New Year culture, one that continues to evoke feelings of joy, gratitude, and togetherness among individuals of all ages and backgrounds.
Can love letters be eaten at any time of the year, or are they specifically reserved for Chinese New Year celebrations?
While love letters are most closely associated with Chinese New Year celebrations, they can be eaten at any time of the year. In fact, many people enjoy eating love letters as a sweet treat or snack, regardless of the occasion or time of year. However, the traditional and cultural significance of love letters is closely tied to the Chinese New Year celebrations, and they are typically most sought after and enjoyed during this time. Eating love letters during other times of the year may not carry the same cultural or symbolic meaning, but they can still be enjoyed as a delicious and sweet treat.
In recent years, love letters have become more widely available and can be found in many Asian bakeries and dessert shops throughout the year. This has made it possible for people to enjoy love letters at any time, regardless of the occasion or time of year. However, for many people, the tradition of eating love letters is still closely tied to the Chinese New Year celebrations, and they remain a beloved and iconic treat that is most closely associated with this festive and auspicious time of year. Whether eaten during Chinese New Year or at any other time, love letters remain a delicious and meaningful treat that is sure to bring joy and happiness to those who eat them.
What are some modern variations or creative twists on the traditional love letter?
In recent years, there have been many modern variations and creative twists on the traditional love letter. For example, some bakeries and dessert shops now offer love letters in a variety of flavors, such as strawberry, mango, or green tea. Others have introduced new ingredients, such as nuts, seeds, or dried fruits, to add texture and variety to the traditional love letter. Some creative entrepreneurs have even developed innovative products, such as love letter ice cream or love letter cakes, that combine the traditional treat with modern flavors and ingredients.
These modern variations and creative twists have helped to breathe new life into the traditional love letter, making it more appealing and accessible to a wider range of people. At the same time, they have also helped to preserve the cultural and symbolic significance of the love letter, ensuring that this beloved treat continues to play an important role in Chinese New Year celebrations and other special occasions. Whether traditional or modern, love letters remain a delicious and meaningful treat that is sure to bring joy and happiness to those who eat them, and their continued evolution and innovation will likely ensure their enduring popularity for generations to come.

Alden Pierce is a passionate home cook and the creator of Cooking Again. He loves sharing easy recipes, practical cooking tips, and honest kitchen gear reviews to help others enjoy cooking with confidence and creativity. When he’s not in the kitchen, Alden enjoys exploring new cuisines and finding inspiration in everyday meals.