Pawhuska, Oklahoma, might not be the first place that springs to mind when thinking about business empires, but thanks to Ree Drummond, a.k.a. The Pioneer Woman, this small town has become a thriving tourist destination. The Drummond family, deeply rooted in Osage County, has expanded their business ventures beyond cattle ranching into hospitality, retail, and more, significantly impacting the local economy. Let’s delve into the businesses owned by the Drummonds in Pawhuska and explore their unique contributions.
The Pioneer Woman Mercantile: A Cornerstone of Pawhuska Tourism
The Pioneer Woman Mercantile, often simply called “The Merc,” is arguably the most recognizable Drummond business. It’s more than just a store; it’s an experience. Opened in 2016, The Merc has become a major draw for tourists from all over the country, eager to immerse themselves in Ree Drummond’s world.
A Restaurant, Bakery, and Retail Paradise
The Merc is a multifaceted establishment. It features a restaurant serving hearty comfort food inspired by Ree’s recipes, a bakery filled with delectable treats, and a retail space brimming with home goods, clothing, cookbooks, and Pioneer Woman-branded merchandise. The atmosphere is warm and inviting, reflecting Ree’s personality and style.
The restaurant often has long wait times, a testament to its popularity. Dishes like chicken fried steak, biscuits and gravy, and macaroni and cheese are staples on the menu, offering a taste of classic American comfort food. The bakery showcases a variety of pastries, cakes, and other sweets, perfect for a mid-shopping treat. The retail section is a treasure trove of unique finds, from kitchen gadgets to clothing items.
Impact on Pawhuska
The Pioneer Woman Mercantile has had a profound impact on Pawhuska. It has created numerous jobs, attracted tourists, and boosted the local economy. The increased foot traffic has also benefited other businesses in the town, creating a ripple effect of economic growth. Before The Merc, Pawhuska was a quiet, somewhat overlooked town. Now, it’s a bustling tourist destination, largely thanks to the Drummonds’ investment.
The Boarding House: A Luxurious Retreat
Expanding their hospitality offerings, the Drummonds opened The Boarding House, a charming eight-room hotel located just above The Mercantile. Each room is uniquely designed, reflecting a different aspect of ranch life and Ree’s personal style.
Unique Room Designs
Each of the eight rooms in The Boarding House has its own distinct theme and decor. Guests can choose from rooms with names like “The Photograph Room” or “The Tack Room,” each offering a different aesthetic experience. The rooms are luxurious and comfortable, providing a relaxing retreat for visitors to Pawhuska.
A Taste of Ranch Life
The Boarding House offers guests a taste of ranch life, albeit in a very comfortable and stylish setting. The attention to detail in the room designs and the overall ambiance of the hotel create a unique and memorable experience for visitors. It’s an opportunity to immerse oneself in the world of The Pioneer Woman and experience the charm of small-town Oklahoma.
P-Town Pizza: A Casual Dining Experience
For a more casual dining experience, the Drummonds opened P-Town Pizza in 2018. This pizza joint offers a variety of pizzas, salads, and appetizers in a relaxed and family-friendly atmosphere.
Pizza and More
P-Town Pizza is not just about pizza; it also offers a selection of salads, appetizers, and desserts. The pizzas are made with fresh ingredients and come in a variety of flavors, from classic pepperoni to more adventurous combinations. The restaurant provides a casual and affordable dining option for visitors to Pawhuska.
A Family-Friendly Atmosphere
P-Town Pizza is designed to be a family-friendly restaurant. The atmosphere is relaxed and welcoming, and the menu offers something for everyone. It’s a great place to grab a quick and tasty meal after a day of exploring Pawhuska.
Charlie’s Sweet Shop: Indulge Your Sweet Tooth
Named after the Drummond family’s beloved basset hound, Charlie’s Sweet Shop is a candy store located near The Merc. It’s a haven for anyone with a sweet tooth, offering a wide variety of candies, chocolates, and other treats.
A Candy Paradise
Charlie’s Sweet Shop is filled with a dazzling array of candies, from classic favorites to unique and hard-to-find treats. The store also offers a selection of chocolates, fudge, and other sweets, making it the perfect place to indulge in a little bit of sugary goodness.
A Tribute to Charlie
The store’s name is a tribute to Charlie, the Drummond family’s basset hound, who became a beloved figure through Ree’s blog and television show. The store features Charlie-themed merchandise, adding a touch of whimsy and nostalgia to the experience.
The Lodge: Where The Magic Happens
While not open to the public on a regular basis, The Lodge is an integral part of the Pioneer Woman brand. This is where Ree Drummond films her cooking show and develops many of her recipes.
Filming Location
The Lodge serves as the primary filming location for The Pioneer Woman television show. Ree prepares her dishes in the spacious kitchen, showcasing her culinary skills and sharing her recipes with viewers around the world.
Recipe Development
In addition to being a filming location, The Lodge is also where Ree develops many of her recipes. The kitchen is equipped with everything she needs to experiment with new flavors and create delicious meals.
Occasional Tours
While The Lodge is not typically open to the public, the Drummonds occasionally offer tours. These tours are highly sought after and provide fans with a behind-the-scenes look at the filming of the show and the recipe development process. Keep an eye on The Pioneer Woman’s social media channels for announcements about tour dates and availability.
Other Drummond Ventures and Investments
Beyond the businesses listed above, the Drummonds have also invested in other ventures in and around Pawhuska. These include real estate development, ranching operations, and supporting local initiatives.
Ranching Operations
Cattle ranching is the foundation of the Drummond family’s wealth and history. They own a vast ranch in Osage County, where they raise cattle and manage their land. Ranching remains a vital part of their business and their identity.
Real Estate Development
The Drummonds have also invested in real estate development in Pawhuska. They have renovated buildings and contributed to the revitalization of the downtown area. Their investments have helped to improve the town’s infrastructure and attract new businesses.
Supporting Local Initiatives
The Drummonds are committed to supporting local initiatives in Pawhuska. They have donated to local charities, sponsored community events, and supported efforts to improve the quality of life for residents. Their contributions have made a significant difference in the community.
The Drummonds’ Impact on Pawhuska
The Drummonds’ businesses have had a transformative impact on Pawhuska. They have created jobs, attracted tourists, and revitalized the local economy. Their investments have helped to preserve the town’s history and culture while also bringing new opportunities to the community.
Economic Revitalization
Before The Merc opened, Pawhuska was a struggling town with a declining population. The Drummonds’ investments have helped to reverse this trend, bringing new life to the town and attracting visitors from all over the country.
Job Creation
The Drummonds’ businesses have created numerous jobs in Pawhuska. The Merc, The Boarding House, P-Town Pizza, and Charlie’s Sweet Shop all employ local residents, providing them with stable jobs and income.
Tourism Boom
The Pioneer Woman brand has become a major draw for tourists, and Pawhuska has benefited greatly from this increased tourism. Visitors come to Pawhuska to experience The Merc, stay at The Boarding House, and explore the town’s other attractions.
In conclusion, the Drummonds’ businesses in Pawhuska represent a significant investment in the community. From The Pioneer Woman Mercantile to P-Town Pizza and beyond, each venture contributes to the town’s unique charm and economic vitality. Their commitment to preserving the town’s history while embracing new opportunities has made Pawhuska a destination for visitors seeking a taste of small-town America and a glimpse into the world of The Pioneer Woman. The impact of the Drummond family on Pawhuska is undeniable, and their continued involvement promises a bright future for this Oklahoma town.
What is The Mercantile and what does it offer?
The Mercantile, often referred to as “The Merc,” is Ree Drummond’s flagship business in Pawhuska. It’s a combination restaurant, bakery, and retail store, designed to be a destination for tourists and locals alike. It offers a wide range of food options, from hearty comfort food like chicken fried steak and burgers to Ree’s famous cinnamon rolls and other baked goods.
The retail section of The Merc sells a curated selection of kitchenware, home goods, clothing, books, and unique gifts. Many items feature a Pioneer Woman theme or a rustic, Oklahoma-inspired aesthetic. It has become a popular spot for visitors to purchase souvenirs and experience the charm of Pawhuska.
Besides The Mercantile, what other food-related businesses do the Drummonds own?
In addition to The Mercantile, the Drummonds own Charlie’s Sweet Shop, an ice cream parlor located right next door. This brightly colored shop offers a variety of ice cream flavors, sundaes, milkshakes, and other sweet treats, providing a fun and family-friendly alternative to the more substantial meals at The Mercantile.
They also operate P-Town Pizza, a casual pizza restaurant across the street from The Mercantile. P-Town Pizza offers a variety of pizzas, salads, and appetizers, with a focus on fresh ingredients and a relaxed atmosphere. It caters to both dine-in customers and those looking for a quick takeout option.
What kind of lodging options do the Drummonds offer in Pawhuska?
The Drummonds offer lodging at The Boarding House, a boutique hotel situated above The Mercantile. The Boarding House features eight uniquely designed guest rooms, each with its own distinct theme and décor inspired by Ree Drummond’s style and personality.
These rooms offer a luxurious and comfortable stay, with amenities such as king-sized beds, private bathrooms, and stunning views of downtown Pawhuska. Staying at The Boarding House provides guests with an immersive Pioneer Woman experience, allowing them to fully enjoy the charm and hospitality of the town.
Do the Drummonds own any businesses outside of the food and hospitality industries in Pawhuska?
While the Drummonds are primarily known for their ventures in the food and hospitality industries, their business interests extend beyond these areas. They own a significant amount of ranch land in Osage County, which is the foundation of their cattle ranching operation, the original Drummond family business.
This ranching operation is a vital part of their family history and continues to be a major source of income. While not directly open to the public in the same way as The Mercantile or The Boarding House, it represents a core aspect of the Drummonds’ entrepreneurial endeavors and their deep roots in Oklahoma.
How have the Drummonds’ businesses impacted the town of Pawhuska?
The Drummonds’ businesses, particularly The Mercantile, have had a significant positive impact on the town of Pawhuska. They have transformed Pawhuska into a popular tourist destination, attracting visitors from all over the country and even internationally. This influx of tourism has brought much-needed revenue to the town, boosting the local economy and creating jobs for residents.
Beyond the economic benefits, the Drummonds’ businesses have also helped to revitalize the downtown area and instill a sense of pride in the community. Their investment in Pawhuska has inspired other businesses to open and thrive, contributing to the overall growth and prosperity of the town.
How does one make reservations at the Drummond businesses that require them?
Reservations are highly recommended for dining at The Mercantile, especially during peak seasons and weekends. While they do accept walk-ins, securing a reservation ensures a shorter wait time and a guaranteed spot. Reservations can be made online through The Mercantile’s website.
For lodging at The Boarding House, reservations are essential due to the limited number of rooms. These can also be made online through The Boarding House’s website, where you can view room availability, select your preferred room type, and complete the booking process.
What are the typical hours of operation for The Mercantile and other Drummond businesses in Pawhuska?
The Mercantile typically operates seven days a week, but hours may vary depending on the season and day of the week. Generally, it’s open from morning until evening, serving breakfast, lunch, and dinner. It’s always best to check their website or social media pages for the most up-to-date information on their hours of operation.
Charlie’s Sweet Shop and P-Town Pizza also have varying hours, usually aligned with The Mercantile’s schedule, but may close earlier in the evening. Like The Mercantile, checking their official website or social media channels is the best way to confirm their current hours before planning a visit.