For years, Saran Wrap has been a kitchen staple, a seemingly indispensable tool for preserving leftovers and keeping food fresh. But whispers have circulated online and offline: has Saran Wrap, as we knew it, been discontinued? The answer, as often is the case, is more nuanced than a simple yes or no. Let’s delve into the history, the changes, and the current state of this iconic product.
The Evolution of Saran Wrap: A Journey Through Plastic
To understand the current situation, it’s crucial to understand the journey of Saran Wrap, from its accidental discovery to its eventual transformation. The story begins in a Dow Chemical laboratory in the 1930s.
From Accidental Discovery to Wartime Necessity
In 1933, a lab worker at Dow Chemical, Ralph Wiley, was tasked with cleaning lab equipment. He struggled to remove a stubborn residue, a polymer called polyvinylidene chloride (PVDC). This seemingly insignificant accident led to the birth of what would eventually become Saran Wrap.
The early form of Saran Wrap wasn’t initially intended for food use. During World War II, it was primarily used by the US military to protect equipment and supplies from the elements. Its moisture-resistant and durable properties made it ideal for this purpose.
Post-War Transition to the Kitchen
After the war, Dow Chemical recognized the potential of PVDC film for consumer use. In 1949, Saran Wrap was introduced to the market as a food wrap. Its cling and barrier properties quickly made it a hit with homemakers. It kept food fresher for longer compared to other available options at the time.
The Trademarked “Saran” Difference
It’s important to note that “Saran Wrap” wasn’t just any plastic wrap; it was specifically the brand name for Dow Chemical’s PVDC film. The trademark “Saran” became synonymous with plastic food wrap, much like Kleenex did for facial tissues.
The Shift in Formulation: Why Things Started to Feel Different
For decades, Saran Wrap’s formula remained relatively consistent. However, in the early 2000s, a significant change occurred that would alter the product and spark confusion about its discontinuation.
Environmental and Health Concerns
PVDC, while effective at preserving food, faced increasing scrutiny due to environmental and health concerns. The chlorine content in PVDC raised questions about its impact on the environment and potential release of harmful chemicals during incineration.
A New Formula, A New Experience
In 2004, Dow Chemical sold the Saran Wrap brand to S.C. Johnson. S.C. Johnson made the decision to change the formulation of Saran Wrap, replacing PVDC with polyethylene (PE). Polyethylene is considered a safer and more environmentally friendly alternative.
The Loss of “Cling”
This change in formulation, however, came at a cost. The new polyethylene-based Saran Wrap lacked the strong cling and barrier properties of the original PVDC-based product. Consumers immediately noticed the difference. It didn’t stick as well, and food seemed to spoil faster.
Saran Wrap Today: Still Around, But Different
So, has Saran Wrap been discontinued? The answer is no. Saran Wrap is still available on store shelves, but it’s not the same product that many remember from years past.
The Current State of the Brand
S.C. Johnson continues to sell Saran Wrap, but the formulation remains polyethylene-based. They have introduced variations, such as “Saran Premium Wrap,” in an attempt to improve the cling and performance, but it still doesn’t quite match the original.
Understanding the Label
When purchasing Saran Wrap, it’s important to read the label carefully. The packaging will indicate whether it’s the standard polyethylene-based wrap or a newer “premium” version.
Alternative Options: Filling the Void
The shift in Saran Wrap’s formulation has opened the door for other plastic wrap brands to compete. Many consumers have switched to alternative brands that offer better cling and barrier properties, or have opted for reusable alternatives.
The Legacy of Saran Wrap: More Than Just Plastic
Despite the changes and challenges, Saran Wrap remains an iconic brand. Its name is still widely recognized and used as a generic term for plastic food wrap, even though the original formulation is long gone.
A Symbol of Food Preservation
For many, Saran Wrap represents a simpler time, a time when food preservation seemed easier and more reliable. It evokes memories of home-cooked meals and carefully wrapped leftovers.
The Enduring Power of Branding
The story of Saran Wrap highlights the power of branding. Even with a significant change in the product itself, the name “Saran Wrap” continues to hold value and recognition. This enduring brand recognition speaks volumes about the product’s initial success and cultural impact.
The Future of Food Storage
The evolution of Saran Wrap reflects a broader trend in the food storage industry: a move towards more sustainable and environmentally friendly options. Consumers are increasingly seeking alternatives to traditional plastic wrap, such as reusable containers, beeswax wraps, and silicone lids. The future of food storage will likely involve a combination of innovative materials and a greater emphasis on reducing waste.
Saran Wrap Alternatives: Exploring Your Options
With the changes in Saran Wrap’s formulation, many consumers have looked for alternatives that offer better performance or are more sustainable. Here are some popular options:
Other Plastic Wrap Brands
Several other brands of plastic wrap offer a stronger cling and better barrier properties than the current version of Saran Wrap. These often utilize different formulations to achieve these qualities.
Beeswax Wraps
Beeswax wraps are a reusable and eco-friendly alternative to plastic wrap. They are made from cotton fabric coated in beeswax, resin, and oil. The warmth of your hands allows you to mold the wrap around food or containers.
Silicone Lids
Silicone lids are another reusable option that can be used to cover bowls, containers, and cut fruits and vegetables. They create an airtight seal, helping to keep food fresh.
Reusable Containers
Reusable containers, made from glass or plastic, are a versatile and durable option for food storage. They are available in various sizes and shapes, and they can be used in the refrigerator, freezer, and microwave.
Decoding Plastic Wrap: Understanding Different Types
Not all plastic wraps are created equal. Understanding the different types of plastic used in food wrap can help you make informed choices.
Polyethylene (PE)
Polyethylene is a common type of plastic used in food wrap. It is generally considered safe for food contact and is recyclable in some areas. It’s known for its flexibility and lower cost.
Polyvinyl Chloride (PVC)
Polyvinyl chloride (PVC) was once widely used in food wrap, but it has largely been phased out due to concerns about its environmental impact and potential health risks.
Polyvinylidene Chloride (PVDC)
Polyvinylidene chloride (PVDC), the original material used in Saran Wrap, offers excellent barrier properties and cling. However, due to environmental concerns, it is no longer used in most consumer food wraps.
Conclusion: The Saran Wrap Saga
The story of Saran Wrap is a complex one, filled with innovation, adaptation, and changing consumer preferences. While the original PVDC-based Saran Wrap is no longer available, the brand name lives on, albeit with a different product. The search for the perfect food wrap continues, with consumers exploring a range of alternatives that prioritize performance, sustainability, and safety. The tale of Saran Wrap serves as a reminder that even iconic products must evolve to meet the changing needs and concerns of the world. The “discontinuation” isn’t a full stop, but rather a transformation of a household name.
Is Saran Wrap completely gone from stores?
Saran Wrap, as it was known for decades, hasn’t entirely vanished. The original polyvinylidene chloride (PVDC) formula that gave it its superior cling and barrier properties is no longer used in the consumer version of Saran Wrap manufactured by SC Johnson. The current Saran Wrap sold in most stores uses polyethylene (PE), which is different from the original formulation.
You can still find PVDC-based cling wrap products, often labeled for commercial or industrial use. These may require searching online retailers specializing in restaurant or food service supplies. However, the Saran Wrap that was once a household staple has transitioned to a different formulation and properties.
Why did Saran Wrap change its formula?
SC Johnson changed the formulation of Saran Wrap to address environmental concerns. The original PVDC formula contained chlorine, which raised concerns about the creation of dioxins during incineration. While considered safe for food contact, the company opted for a polyethylene-based formula to offer a more environmentally friendly product.
The change was also driven by economic factors and evolving consumer preferences. Polyethylene is generally less expensive to produce and aligns with the growing demand for products perceived as being more sustainable. Therefore, the shift in formulation was a business decision balancing environmental considerations, cost, and consumer appeal.
What are the key differences between the old and new Saran Wrap?
The primary difference lies in the material composition: the original Saran Wrap used PVDC, giving it exceptional cling and barrier properties against oxygen and moisture. The current Saran Wrap uses polyethylene, which is a more common plastic.
The polyethylene-based Saran Wrap is less clingy and doesn’t provide as strong of a barrier against oxygen. This means it might not keep food as fresh for as long as the original formula. Consumers often notice the difference in its ability to stick to itself and containers, requiring alternative methods to secure it.
Is the new Saran Wrap safe for microwave use?
Yes, the current polyethylene-based Saran Wrap is generally considered safe for microwave use, but with precautions. It’s important to check the packaging for specific microwave-safe instructions from the manufacturer.
To minimize any risk, avoid direct contact between the wrap and the food while microwaving. Leaving a small vent allows steam to escape and prevents the wrap from melting or sticking to the food. Always follow the manufacturer’s guidelines to ensure safe usage.
What are some alternatives to Saran Wrap for food storage?
Several alternatives offer sustainable and effective food storage solutions. Reusable silicone lids and beeswax wraps provide eco-friendly options and can be washed and reused multiple times.
Glass containers with airtight lids are another excellent alternative. They are durable, non-reactive, and safe for both the refrigerator and microwave. Consider investing in a variety of sizes to accommodate different food storage needs and reduce your reliance on single-use plastic wrap.
Where can I still buy the original PVDC Saran Wrap?
It is difficult to find the original PVDC Saran Wrap marketed specifically for home use. However, you might find similar PVDC-based cling wraps sold for commercial or food service applications.
Search online retailers specializing in restaurant supplies or packaging materials. Look for products that specifically mention PVDC or polyvinylidene chloride in their description. Be aware that these products may be sold in bulk quantities and might not carry the Saran Wrap brand name.
How can I maximize the effectiveness of the new Saran Wrap?
To improve the cling of the current polyethylene Saran Wrap, try slightly dampening the edges of the container before applying the wrap. This can help it adhere better.
Ensure the surfaces you’re wrapping are clean and dry. Avoid stretching the wrap excessively, as this can reduce its clinginess. Consider using elastic bands or securing the edges with clips to further enhance its ability to stay in place.