Why Can’t You Say “Super Bowl”? The Trademark Tightrope Walk
The biggest game in American football. The championship showdown. The… Big Game? Why is it that so often, especially in advertising and marketing, you see euphemisms used instead of simply saying “Super Bowl”? The answer, unsurprisingly, lies in the realm of trademarks, legal rights, and a very protective National Football League (NFL). Prepare to dive … Read more