The savory and tangy taste of Underwood deviled ham has been a staple in many American households for over a century. This canned meat product has a rich history, and its origins are as fascinating as they are flavorful. In this article, we will delve into the story of who started Underwood deviled ham and explore the company’s evolution over the years.
A Humble Beginning
Underwood deviled ham was first introduced in 1868 by William Underwood, an American entrepreneur and food manufacturer. William Underwood was a visionary who recognized the potential of canned goods and sought to create a product that would be both convenient and delicious. He founded the Underwood Company in Boston, Massachusetts, and began experimenting with various recipes for canned meats.
The Birth of Deviled Ham
The exact recipe for Underwood deviled ham remains a trade secret to this day, but it is believed to have been inspired by traditional American recipes for deviled meats. Deviled ham was a popular dish in the 19th century, made by grinding cooked ham and mixing it with spices, seasonings, and other ingredients. Underwood’s innovative approach was to can this mixture, making it accessible to a wider audience and paving the way for the product’s success.
Early Challenges and Innovations
In the early days, Underwood faced numerous challenges, including the need for reliable canning technology and a consistent supply of high-quality ingredients. The company invested heavily in research and development, experimenting with different canning methods and ingredient combinations to perfect the deviled ham recipe. This commitment to innovation paid off, and Underwood deviled ham quickly gained popularity across the United States.
The Underwood Company: A Legacy of Excellence
Over the years, the Underwood Company continued to grow and expand its product line, introducing new canned meat products and acquiring other food manufacturers. The company remained committed to quality and innovation, always seeking ways to improve its products and processes. Today, the Underwood Company is part of the B&G Foods portfolio, a leading manufacturer of branded foods in the United States.
Marketing and Distribution Strategies
Underwood deviled ham was initially marketed as a convenient and affordable alternative to traditional meats. The company focused on building a strong distribution network, partnering with wholesalers and retailers to make the product widely available. The iconic Underwood deviled ham label, featuring a image of a devil and the slogan “America’s Favorite,” became a recognizable brand symbol and helped to establish the product as a household name.
International Expansion and Diversification
As the Underwood Company grew, it began to explore international markets and diversify its product line. The company introduced new products, such as canned corned beef and roast beef, and expanded its distribution network to include countries in Central and South America, as well as the Caribbean. This strategic expansion helped to solidify Underwood’s position as a leading manufacturer of canned meats.
Underwood Deviled Ham: A Cultural Phenomenon
Underwood deviled ham has become an integral part of American culinary culture, with a loyal following of fans who swear by its unique flavor and versatility. The product has been featured in numerous cookbooks and recipes, from classic deviled ham sandwiches to more elaborate dishes like deviled ham and cheese strata. Its iconic status has also inspired a range of merchandise, from t-shirts to keychains, cementing its place in American pop culture.
Celebrity Endorsements and Promotions
Underwood deviled ham has been endorsed by several high-profile celebrities over the years, including chefs, food bloggers, and social media influencers. These partnerships have helped to introduce the product to new audiences and showcase its versatility in a range of recipes and applications. The company has also run successful promotional campaigns, including limited-edition flavor releases and interactive social media contests.
Preserving Tradition and Quality
Despite its widespread popularity and cultural significance, Underwood deviled ham remains committed to its traditional recipe and manufacturing process. The company continues to use high-quality ingredients and adhere to strict quality control standards, ensuring that every can of deviled ham meets the highest expectations of taste and texture. This dedication to tradition and quality has earned Underwood deviled ham a loyal following and a reputation as a trusted brand.
Conclusion
The story of Underwood deviled ham is a testament to the power of innovation, quality, and tradition. From its humble beginnings in 1868 to its current status as a cultural phenomenon, Underwood deviled ham has remained a beloved and iconic brand. As we continue to explore the rich history and cultural significance of this canned meat product, we are reminded of the importance of preserving traditional recipes and manufacturing processes, while also embracing innovation and creativity. Whether you’re a long-time fan of Underwood deviled ham or just discovering its unique flavor and versatility, there’s no denying the enduring appeal of this American culinary classic.
In terms of its impact on the food industry, Underwood deviled ham has been a major player in the development of canned meats and convenience foods. The company’s commitment to quality and innovation has raised the bar for other manufacturers, driving the creation of new products and recipes that cater to changing consumer tastes and preferences. As the food industry continues to evolve, it’s likely that Underwood deviled ham will remain a staple in many American households, a delicious and convenient option for meals, snacks, and special occasions.
Year | Event | Description |
---|---|---|
1868 | Founding of the Underwood Company | William Underwood founded the Underwood Company in Boston, Massachusetts, and began experimenting with canned meat recipes. |
1870s | Introduction of Underwood Deviled Ham | The company introduced its iconic deviled ham product, which quickly gained popularity across the United States. |
1900s | Expansion and Diversification | The Underwood Company expanded its product line and distribution network, introducing new canned meat products and acquiring other food manufacturers. |
- The Underwood Company has been recognized for its commitment to quality and innovation, receiving numerous awards and accolades throughout its history.
- Underwood deviled ham has been featured in various media outlets, including cookbooks, food blogs, and social media platforms, cementing its status as a cultural phenomenon.
By exploring the history and cultural significance of Underwood deviled ham, we gain a deeper appreciation for the power of tradition, innovation, and quality in the food industry. As we look to the future, it’s clear that this iconic brand will continue to play a major role in shaping American culinary culture and satisfying the tastes of consumers around the world.
What is Underwood Deviled Ham and how did it originate?
Underwood Deviled Ham is a type of canned meat product that has been a staple in many American households for over a century. The origins of Underwood Deviled Ham date back to 1868 when William Underwood, the founder of the Underwood company, began producing a unique blend of ground ham, spices, and other ingredients in a can. This innovative product was designed to provide a convenient and shelf-stable alternative to fresh ham, which was often difficult to preserve and transport at the time.
The Underwood company’s early success with Deviled Ham can be attributed to its clever marketing and distribution strategies. The company developed a distinctive logo and branding that featured a devilish character, which helped to establish the product’s identity and appeal to consumers. As the popularity of Deviled Ham grew, Underwood expanded its operations and began to export the product to other countries, further cementing its place in the global food market. Today, Underwood Deviled Ham remains a beloved brand, with its iconic cans and unmistakable flavor continuing to delight consumers around the world.
What are the main ingredients in Underwood Deviled Ham?
The main ingredients in Underwood Deviled Ham are ground ham, spices, and other seasonings. The exact recipe is a trade secret, but it is known to include a blend of pork, salt, and various spices, including mustard, pepper, and cloves. The ingredients are carefully selected and processed to create a smooth, spreadable paste with a distinctive flavor and texture. Underwood Deviled Ham is also free from artificial preservatives and additives, making it a popular choice for consumers looking for a more natural and wholesome food option.
In addition to its core ingredients, Underwood Deviled Ham may also contain other additives, such as sugar, vinegar, and natural flavorings. These ingredients help to enhance the product’s taste and aroma, while also contributing to its unique character and appeal. Underwood Deviled Ham is also available in a range of flavors, including smoked, roasted, and spicy, each with its own distinct blend of ingredients and seasonings. Whether used as a snack, a sandwich filling, or a cooking ingredient, Underwood Deviled Ham is a versatile and delicious addition to any meal or occasion.
How is Underwood Deviled Ham made?
The production of Underwood Deviled Ham involves a multi-stage process that begins with the selection and grinding of high-quality ham. The ground ham is then mixed with a blend of spices, seasonings, and other ingredients, before being canned and sterilized to create a shelf-stable product. The canning process involves heating the mixture to a high temperature, which helps to kill off any bacteria and extend the product’s shelf life. Underwood Deviled Ham is also packaged in a distinctive can with a unique shape and design, which helps to protect the product and preserve its flavor and texture.
The manufacturing process for Underwood Deviled Ham is highly automated and controlled, with strict quality standards in place to ensure the consistency and safety of the final product. The Underwood company has invested heavily in its manufacturing facilities and equipment, allowing it to produce high volumes of Deviled Ham while maintaining its signature quality and flavor. From the initial grinding of the ham to the final packaging and distribution, every stage of the production process is carefully monitored and managed to ensure that Underwood Deviled Ham meets the highest standards of taste, texture, and quality.
What are some popular uses for Underwood Deviled Ham?
Underwood Deviled Ham is a versatile ingredient that can be used in a wide range of dishes and recipes. One of the most popular uses for Deviled Ham is as a sandwich filling, where it can be paired with bread, cheese, lettuce, and other ingredients to create a delicious and satisfying snack or lunch. Deviled Ham can also be used as a dip or spread, served with crackers, chips, or vegetables for a quick and easy appetizer or snack. Additionally, Underwood Deviled Ham can be used as an ingredient in salads, pasta dishes, and other recipes, where its unique flavor and texture can add depth and interest to a variety of different dishes.
In addition to its use as a sandwich filling or dip, Underwood Deviled Ham can also be used as a cooking ingredient, adding flavor and moisture to soups, stews, and other dishes. Some popular recipe ideas include deviled ham and cheese quiche, deviled ham and egg breakfast burritos, and deviled ham and vegetable soup. With its rich, meaty flavor and smooth, spreadable texture, Underwood Deviled Ham is a versatile and convenient ingredient that can be used in a wide range of different dishes and recipes, making it a staple in many American kitchens.
Is Underwood Deviled Ham a healthy food option?
Underwood Deviled Ham can be a part of a healthy diet when consumed in moderation. While it is high in sodium and fat, Deviled Ham is also a good source of protein and other essential nutrients, including iron, zinc, and B vitamins. Additionally, Underwood Deviled Ham is free from artificial preservatives and additives, making it a more natural and wholesome option compared to some other processed meats. However, it is still important for consumers to be mindful of their overall diet and to balance their intake of Deviled Ham with other nutrient-dense foods.
For consumers looking to make healthier choices, Underwood Deviled Ham can be paired with other nutritious ingredients, such as whole grain bread, fresh vegetables, and lean proteins, to create a balanced and satisfying meal or snack. It is also worth noting that Underwood Deviled Ham is available in a range of flavors and varieties, including lower-sodium and reduced-fat options, which can be a better choice for consumers with specific dietary needs or preferences. By consuming Underwood Deviled Ham in moderation and as part of a balanced diet, consumers can enjoy its unique flavor and convenience while also maintaining a healthy and active lifestyle.
Can Underwood Deviled Ham be used in international cuisine?
Yes, Underwood Deviled Ham can be used in a wide range of international cuisines, from Asian and Latin American to European and Middle Eastern. The product’s unique flavor and texture make it a versatile ingredient that can be adapted to different culinary traditions and styles. For example, Deviled Ham can be used as a filling in Vietnamese spring rolls, as a topping for Mexican tacos, or as an ingredient in Italian pasta dishes. Additionally, Underwood Deviled Ham can be paired with a variety of international ingredients, such as soy sauce, salsa, or olives, to create new and exciting flavor combinations.
The use of Underwood Deviled Ham in international cuisine is also a reflection of the product’s global popularity and availability. Underwood Deviled Ham is exported to many countries around the world, where it is often used as a convenient and flavorful ingredient in local recipes and dishes. Whether used in traditional dishes or as a creative twist on international cuisine, Underwood Deviled Ham is a versatile and delicious ingredient that can add depth and interest to a wide range of different culinary traditions. By experimenting with Deviled Ham in different international cuisines, consumers can discover new and exciting flavors and recipes that showcase the product’s unique character and appeal.
How has Underwood Deviled Ham contributed to American food culture?
Underwood Deviled Ham has played a significant role in shaping American food culture, particularly in the areas of convenience and portability. The product’s introduction in the late 19th century helped to establish canned goods as a staple in American kitchens, paving the way for the development of other convenient food products. Additionally, Underwood Deviled Ham’s unique flavor and texture have made it a beloved ingredient in many American recipes and dishes, from classic sandwiches and salads to modern gourmet creations. The product’s iconic branding and packaging have also become an integral part of American food culture, with the Underwood devil logo recognized and revered by generations of consumers.
The impact of Underwood Deviled Ham on American food culture can also be seen in its influence on other food products and categories. The product’s success helped to establish the canned meat category, which has since grown to include a wide range of products, from Spam to tuna. Additionally, Underwood Deviled Ham’s innovative packaging and marketing have inspired other food companies to develop their own unique and convenient products, further contributing to the evolution of American food culture. Today, Underwood Deviled Ham remains a beloved and iconic American food brand, with its rich history, unique flavor, and convenient packaging continuing to delight consumers and inspire new generations of food enthusiasts.

Alden Pierce is a passionate home cook and the creator of Cooking Again. He loves sharing easy recipes, practical cooking tips, and honest kitchen gear reviews to help others enjoy cooking with confidence and creativity. When he’s not in the kitchen, Alden enjoys exploring new cuisines and finding inspiration in everyday meals.