The world of multi-level marketing (MLM) is often shrouded in mystery, especially when it comes to understanding the true earning potential of its distributors. doTERRA, a prominent essential oil company, is no exception. Aspiring distributors, and even curious onlookers, frequently ask: “How much does a doTERRA executive really make?” While doTERRA, like other MLM companies, doesn’t openly publish the exact salaries of their top executives in the traditional sense, we can delve into the compensation structure, rank advancements, and available income disclosures to paint a clearer picture of the potential earnings at the executive levels.
Understanding doTERRA’s Compensation Plan
Before diving into specific figures, it’s crucial to grasp the intricacies of doTERRA’s compensation plan. This plan is a multi-faceted system that rewards distributors for not only their personal sales but also for building and mentoring a team of other distributors. The higher you climb within the organization, the more avenues for income become available.
The fundamental aspects of the compensation plan include retail profits (the difference between the wholesale price and the retail price), preferred member commissions (earned on sales to enrolled preferred members), bonuses (such as the Fast Start Bonus, Power of Three Bonus, and Unilevel Bonus), and leadership performance pools.
The Unilevel Bonus is paid out on the product volume (PV) of your downline, while Leadership Performance Pools are a share of the company’s monthly revenue, distributed among leaders at Silver rank and above. As you rise through the ranks, your share of these pools increases, significantly impacting your overall income.
Breaking Down the doTERRA Ranks
doTERRA has a well-defined rank system, each level representing a specific level of achievement and leadership within the organization. Each rank comes with associated requirements for personal volume (PV), organizational volume (OV), and the number of personally enrolled Wellness Advocates. Understanding these ranks is essential to understand the potential income ranges.
The initial ranks, such as Consultant, Manager, Director, and Executive, are primarily focused on personal sales and building a small team. As you progress, the emphasis shifts towards leadership and building a larger, more successful organization. The leadership ranks start with Elite and then progress through Premier, Silver, Gold, Platinum, Diamond, Blue Diamond, and finally, Presidential Diamond.
It is important to note that achieving these ranks requires dedication, consistent effort, and a strong understanding of doTERRA’s products and business model. It is not a passive income opportunity, and success requires active participation in building and supporting your team.
The Significance of Elite and Premier Ranks
These ranks mark the beginning of significant income potential for many doTERRA Wellness Advocates. Elite requires a minimum OV of 3,000, achievable through a combination of personal and team sales. Premier requires two personally enrolled Executives and an OV of 5,000.
At these levels, distributors begin to qualify for more substantial bonuses and a greater share of the leadership performance pools. This is where the concept of residual income, earning from the efforts of your downline, starts to become a more significant factor.
The Climb to Silver, Gold, and Platinum
Reaching Silver, Gold, and Platinum signifies significant leadership and organizational growth within doTERRA. Silver requires three personally enrolled Executives. Gold requires three personally enrolled Silvers. Platinum requires three personally enrolled Golds.
These ranks unlock access to larger shares of the leadership performance pools and can lead to a substantial increase in income. The responsibilities also increase, as these leaders are expected to mentor and support their downline teams, driving further growth and success.
The Diamond Ranks: Blue Diamond and Presidential Diamond
The Diamond ranks represent the pinnacle of achievement within doTERRA. Diamond requires four personally enrolled Silvers. Blue Diamond requires five personally enrolled Golds. Presidential Diamond requires six personally enrolled Platinums.
These are the ranks where the highest income potential lies. Blue Diamonds and Presidential Diamonds earn substantial income through a combination of personal sales, team commissions, bonuses, and significant shares of the leadership performance pools. They are also highly respected within the doTERRA community and often serve as mentors and role models for aspiring distributors.
Analyzing doTERRA’s Income Disclosure Statement
doTERRA, like most reputable MLM companies, publishes an annual income disclosure statement. This statement provides a breakdown of the average earnings for distributors at each rank. While it doesn’t provide exact salaries for individual executives, it offers valuable insights into the potential income ranges associated with each rank.
The income disclosure statement typically shows the average annual earnings for each rank, as well as the percentage of distributors who achieve that rank. It is crucial to remember that these are average figures, and individual results may vary significantly based on factors such as effort, dedication, market conditions, and the size and performance of their downline team.
Interpreting the Data
When reviewing the income disclosure statement, it is essential to consider several factors. First, focus on the median income rather than the average income, as the average can be skewed by a few exceptionally high earners. Second, pay attention to the percentage of distributors who actually achieve each rank. This provides a realistic assessment of the likelihood of reaching those income levels.
Third, remember that the income disclosure statement only reflects earnings from doTERRA’s compensation plan. It doesn’t include expenses such as marketing materials, travel, and other business-related costs. These expenses should be factored in when evaluating the overall profitability of a doTERRA business.
Estimating Earnings at the Executive Levels
While doTERRA doesn’t use the term “executive” in its official rank structure, it’s generally understood that the Diamond ranks (Diamond, Blue Diamond, and Presidential Diamond) represent the top leadership positions within the company. These ranks are where the most significant income potential lies.
Based on available income disclosure statements and industry analysis, it’s estimated that Diamonds can earn anywhere from $50,000 to $200,000 per year, Blue Diamonds can earn $200,000 to $750,000 per year, and Presidential Diamonds can earn upwards of $750,000 per year, potentially reaching millions of dollars for the highest performing individuals.
These figures are estimates and should be viewed with caution. Actual earnings will vary depending on the individual’s efforts, the size and performance of their team, and other factors.
Factors Influencing Executive-Level Earnings
Several key factors can influence the earnings of a doTERRA executive:
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Team Size and Performance: The larger and more productive your downline team, the greater your potential earnings. A team that actively recruits new members and consistently generates sales will drive significant volume and commissions.
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Leadership Skills: Effective leadership is crucial for building and maintaining a successful team. Executives must be able to mentor, train, and motivate their team members to achieve their goals.
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Product Knowledge: A deep understanding of doTERRA’s products and their benefits is essential for promoting them effectively and building trust with customers.
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Marketing and Sales Skills: Strong marketing and sales skills are necessary for attracting new customers and distributors to your business.
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Market Conditions: External factors such as economic conditions and competition can also impact earnings.
The Reality of Building a doTERRA Business
It’s important to have realistic expectations when considering a doTERRA business opportunity. Building a successful MLM business requires hard work, dedication, and a long-term commitment. It’s not a get-rich-quick scheme, and success is not guaranteed.
Many distributors struggle to achieve significant income, and some may even lose money. It’s crucial to approach the business with a solid understanding of the compensation plan, a willingness to learn and adapt, and a strong commitment to building and supporting your team.
Beyond the Money: Other Benefits of doTERRA
While the potential for financial reward is a significant draw for many doTERRA distributors, there are other benefits to consider. These include personal growth, the opportunity to help others improve their health and wellness, and the chance to build a community of like-minded individuals.
Many distributors also appreciate the flexibility and autonomy that comes with owning their own doTERRA business. They can set their own hours, work from home, and be their own boss.
Conclusion: Is a doTERRA Executive Income Realistic?
The question of how much a doTERRA executive makes is complex, with no simple answer. While the potential for significant income exists at the highest ranks, achieving those levels requires substantial effort, dedication, and leadership skills.
It is crucial to approach a doTERRA business opportunity with realistic expectations and a clear understanding of the compensation plan. By focusing on building a strong team, developing your leadership skills, and providing excellent customer service, you can increase your chances of achieving success.
Remember to carefully review doTERRA’s income disclosure statement and consider all the factors that can influence your earnings before making a decision. While the path to executive-level income may be challenging, it is a realistic goal for those who are willing to put in the necessary work.
Ultimately, the success of a doTERRA business depends on the individual’s commitment, effort, and ability to build and lead a thriving team. The potential is there, but it requires hard work, dedication, and a strategic approach to realize it.
What is a doTERRA Executive, and what are their primary responsibilities?
A doTERRA Executive is a leadership rank within the company’s compensation plan. It signifies a consultant who has built a team and achieved a certain level of monthly organizational volume (OV). To reach Executive status, a consultant must have at least two personally sponsored Wellness Advocates who each have at least 100 PV (Personal Volume) in monthly orders. The Executive rank is often seen as a starting point for significant leadership and income potential within doTERRA.
The primary responsibilities of a doTERRA Executive involve enrolling new Wellness Advocates, supporting their team members in understanding doTERRA products and business practices, and continuing to grow their own personal volume. They act as mentors and educators, helping their downline reach their own goals and achieve success within the company. This includes guiding them through product usage, business building strategies, and understanding the doTERRA compensation plan.
How does doTERRA compensate Executives, and what are the main income streams?
doTERRA Executives are compensated through a multi-faceted compensation plan, including retail profits, Fast Start bonuses, Power of Three bonuses, and unilevel commissions. Retail profits are earned by selling products directly to customers. Fast Start bonuses are paid to the enroller when a newly enrolled Wellness Advocate places an order during their first 60 days. Power of Three bonuses are earned when the Executive, along with their three personally sponsored Wellness Advocates, collectively maintain a certain monthly team volume. These bonuses provide immediate income and incentivize early enrollment and product sales.
The most significant and recurring income stream for a doTERRA Executive typically comes from unilevel commissions. These commissions are earned based on the sales volume of their entire downline organization, spanning multiple levels. The unilevel structure pays out commissions on specific levels within the downline, with percentages varying based on rank and the depth of the organization. As Executives build larger and more productive teams, their unilevel commissions can grow substantially, providing a more stable and predictable income stream.
What is the average annual income for a doTERRA Executive?
Determining an exact average annual income for a doTERRA Executive is challenging, as earnings can vary widely based on individual effort, team performance, and market conditions. However, publicly available data from doTERRA, along with industry estimates, suggest that the average annual income for Executives falls within a certain range. It’s crucial to understand that this is just an average, and individual results may significantly differ.
Based on compensation disclosures, it’s reasonable to estimate that a doTERRA Executive may earn an average annual income ranging from a few hundred to a few thousand dollars. This income often supplements other sources of revenue, and many Executives use it to reinvest in their business or cover product costs. As Executives advance in rank, their potential income increases considerably, highlighting the importance of consistent effort and team building in achieving higher earnings.
What factors can significantly impact a doTERRA Executive’s income?
Several key factors can significantly impact a doTERRA Executive’s income. One of the most important is the size and productivity of their downline team. A larger team with active members who consistently generate sales volume will naturally lead to higher unilevel commissions. The engagement and training provided to team members also play a crucial role, as a well-supported and knowledgeable team is more likely to succeed and contribute to overall organizational volume.
Another critical factor is the Executive’s own dedication and activity level. Consistent effort in enrolling new Wellness Advocates, promoting products, and providing excellent customer service can directly impact income. Furthermore, the Executive’s ability to adapt to market trends, effectively utilize marketing strategies, and stay informed about new products and company initiatives can significantly influence their business growth and earning potential. Staying compliant with doTERRA’s policies and procedures is also crucial to maintaining eligibility for commissions and bonuses.
How long does it typically take to reach the Executive rank in doTERRA?
The time it takes to reach the Executive rank in doTERRA varies significantly from person to person, depending on their level of commitment, existing network, and business skills. Some individuals may achieve Executive status within a few weeks or months, while others may take considerably longer. There is no set timeline, and success is largely determined by individual effort and strategic planning.
Factors that can influence the speed of reaching Executive include the time dedicated to building the business, the ability to enroll new Wellness Advocates, and the effectiveness of team-building efforts. Individuals who actively participate in training, utilize marketing resources, and consistently engage with their team are more likely to achieve Executive status faster. Building strong relationships and providing excellent support to team members are also crucial for accelerating progress towards this initial leadership rank.
What are the common challenges faced by doTERRA Executives, and how can they be overcome?
doTERRA Executives often face challenges related to team management, time management, and maintaining consistent momentum. Building and maintaining a productive team requires effective communication, leadership skills, and the ability to motivate and support others. Time management can be difficult, especially when balancing doTERRA business activities with other personal and professional responsibilities. Maintaining consistent momentum requires discipline, perseverance, and the ability to overcome setbacks.
To overcome these challenges, Executives can focus on developing their leadership skills through training and mentorship, implement effective time management strategies, and cultivate a resilient mindset. Utilizing doTERRA’s resources and support systems can also be beneficial. Building strong relationships with team members, providing regular training and support, and celebrating successes can help foster a positive and productive team environment. Regularly setting goals, tracking progress, and adapting strategies as needed can help maintain momentum and achieve long-term success.
What are the potential next steps for a doTERRA Executive looking to increase their income?
For a doTERRA Executive looking to increase their income, the primary focus should be on advancing to higher ranks within the compensation plan. This involves building a larger and more productive downline organization, mentoring team members to achieve their own goals, and increasing overall organizational volume. Strategies to achieve this include actively enrolling new Wellness Advocates, providing comprehensive training and support to team members, and focusing on leadership development within the team.
Furthermore, Executives can explore additional income-generating activities, such as hosting workshops and events, creating educational content, and leveraging social media marketing. Building a strong online presence and establishing themselves as a knowledgeable and trusted resource can attract new customers and Wellness Advocates. Consistently staying informed about new products, promotions, and company initiatives is also crucial for maximizing earning potential. Focusing on long-term sustainable growth and building a strong, supportive team foundation will ultimately lead to increased income and success within doTERRA.

Alden Pierce is a passionate home cook and the creator of Cooking Again. He loves sharing easy recipes, practical cooking tips, and honest kitchen gear reviews to help others enjoy cooking with confidence and creativity. When he’s not in the kitchen, Alden enjoys exploring new cuisines and finding inspiration in everyday meals.